“So those who have undertaken the work of preaching the Krishna consciousness, should always know that things will not happen so easily. Maya is very, very strong. But yet, we have to fight against Maya. It is a declaration of war with Maya. Maya keeps the living entities under its control, and we are trying to save the living entity from it.” — Srila Prabhupada, Srimad Bhagavatam Class, Mayapur, February 29, 1976.