ISKCON temples: From Sacred Spaces to Business 💰 The Hindus who manage ISKCON temples have marketed sacred spaces, prioritizing profits over spirituality. Once revered by devotion, these temples now resemble, with exorbitant tariffs for rituals and merchandise. ISKCON’s leadership focus on fundraising has led to the exploitation of the faith of the devotees. The temples are being managed as corporations, with an emphasis on branding and marketing. This change has diluted the original purpose of these institutions, causing concern among the devotees who feel that the essence of Hinduism is being lost in the search for wealth, leading to a sense of disappointment and spiritual disconnection that affects many.