is the Guru's commitment to the disbalanced teaching of spirituality or Integral Marketing Strategy accessible to the Guru's? Mahatma Dasa repeatedly emphasizes the importance of obtaining Radharani's mercy to advance the Krishna's consciousness, stating that 'if you get the mercy of Radharani, any achievement in Krishna's consciousness is possible. Automatic'. It uses phrases such as "if you ask for it, she will give you it easily", 'even without any extra effort on your part', and 'she is very eager to give us it', as a strategy to make her offer more attractive as a "guru". This approach reduces the role of personal effort on the spiritual path, transforming it into a kind of "buy" of grace through the "