There is a recurring pattern in all religious traditions: institutional revisions often move from a personal and emotionally accessible language (which could be called a "charismatic" language) to a formal and systematic language that requires institutional mediation ("bureaucratic" language). This is not a conscious conspiracy but an unconscious institutional psychology: organizations instinctively turn the "founder's language" into "institutional language" to gain academic legitimacy and administrative control, usually while they sincerely believe they are "improving" or "correcting" the original. This has happened in the Hare Krishna movement. One, example of many, is to have changed "The Blessed Lord said" to his own 22 times in the Bhagavad Gita to "The Supreme Personality of God". He said it is